The brand started as a passion project selling curated vintage-inspired pieces out of a home studio in Brooklyn. By 2022, a single TikTok styling video hit 2.1 million views and everything changed. The brand rapidly scaled to a Shopify store with a loyal repeat-customer base, a recognizable aesthetic, and a newsletter community that shared every new drop. The founder is pivoting to a new venture in sustainable packaging and has no bandwidth to run two brands. Velvet Threads is primed for someone who already has the supply chain and just needs the audience.
Instead of starting from scratch, you get the assets AND the knowledge of the person who built it. Supplier intros, operational know-how, warm client handoffs. Ask about terms when you reach out.